V&A East

Visual Identity Strategy

Brand identity concept + strategy created alongside designer Alfie Allen for V&A East opening 2025. Using the plus sign as a tool for conversations around multiplicity, layered perspectives and open ended conversation. The formula concept allows us to combine content with context adding layers of cultural meaning and visual connection to encourage creativity in the viewer. Design will gradually roll out across the museum, site and digital and is already going live @vam_east.